Tag Archives: Social Media

Mr. President: Tweeting his way into the White House

Pete Souza / Official White House photo

by Ben Kutner

It’s no surprise that social media will have a tremendous impact on the upcoming presidential election. The 2008 election was the first to occur after Facebook had soared to its ubiquitous position, but the current election offers new sites and millions of new social media users. The pool for potential voters is enough to make any campaigner salivate. Are the campaigns savvy enough to maximize that potential?